Twitter for Business

Twitter is a micro-blogging social network used by millions and is one of the best social media platforms for businesses. It connects you to your customers in real time, and can be used to announce special offers and upcoming events, to promote blog posts or direct customers to websites they might find useful. You can also see what your competitors are doing and what your target market thinks of them, and what they think of you. As inside information goes, it’s unbeatable.

Attracting a following

Research has shown that corporate Twitter accounts can attract many followers, especially if their tweets are informal, interesting and show the personality behind the brand. It is undeniably a superb promotional tool, but business users will get a much greater response by making Twitter a two-way experience and joining in the conversation.

The friendly face of business

Engaging with people on Twitter helps to put a face to your brand, and lets you build relationships with the people that matter to your business. Twitter provides an interface for friendly, casual conversations with your customers that simply isn’t available through normal business-to-customer channels.

Getting the right Twitter name

Twitter usage is huge in the States, but the UK is catching up fast. If your competitors haven’t already got an active account, they soon will. Forward-thinking companies are signing up to Twitter in their droves to get one step ahead of their competitors. Twitter ‘handles’ or usernames are also becoming important in the same way as having the right URL for your website. Having a recognisable username relevant to your brand is vital for search purposes. It’s no good having a Twitter account if nobody can find you.

Sign up to one of our social media packages to discover how Twitter can help to expand your reach and attract new customers.