Social Media and SEO (search engine optimisation)

SEO, or search engine optimisation, is the science of making a company’s website rank high on search engines like Google. Until recently SEO stood alone in the race for page rankings, but now social media has started to take on an increasingly important role in creating site traffic and generating leads.

Old versus New

Google is evolving all the time, and it needs to. Social media users don’t automatically turn to Google now for all their searches. YouTube, for example, is now the second largest search engine in the world. Consumers are also searching for inside information about brands and services on Facebook, Twitter, Flickr, Digg and countless other social sites.

Combining search and social media

The key to success is understanding how social media and SEO can work together. When you engage in social media and start a conversation with your customers, you create buzz around your brand, which increases traffic to your website and improves your ranking on the search pages. At Social Media Clinic we understand how to help these conversations along, using keywords and tags that link right back to your website. You get a much stronger engagement with your brand by combining search and social media.

Turning the tables on traditional search

The way social media is evolving points to a revolution in search methods. Traditionally consumers would visit search engines to find something they wanted. We are getting to the stage where we no longer need to search for products and services. They will find us via social media.

Visit our social media Packages page to see how Social Media Clinic can help your company to integrate social media with your existing search strategies. If you don’t have an existing SEO campaign, our parent company Addictivity is an expert in the field and can help you build SEO into your digital marketing campaign.