A successful, digital strategy is based on a correct analytics setup of your website and your business.
Complete company analysis
A complete, company analysis and audit includes your site and campaign’s research for getting a clear understanding of your industry. It also determines your current position within your marketplace versus your main competitors.
A thorough audit identifies and rectifies any potential obstacles to the performance of your website and helps build the foundation for your wider, digital marketing efforts. The complete analysis provides comprehensive design recommendations, content marketing strategies and a plan that guarantees the support of your business needs and objectives. It also allows us to set and define appropriate aims and goals which plays an important role in your personalized marketing campaigns.
We work closely with our clients when establishing goals and objectives for their online activity. Our team of experts uses a wide range of industry-tested tools, resources and techniques for an accurate analysis of your business, customers and competition. At the end of our analysis and audit, we submit a comprehensive report on our findings, which includes clear and informed recommendations about the next steps to take.
Ongoing performance strategy
The information presented in our reports gives you complete transparency and can subsequently enhance your ongoing, performance-optimizing strategy.
Projects optimizing behavior
We’re able to effectively plan projects while optimizing behavior via enterprise technology. All are tailored to be as effective as possible to meet the business needs and commercial objectives of each of our clients.
We offer real time analytics, in-page analytics, market analysis, content auditing, competitor auditing, customer auditing, and influencer analysis. We also create “personas”, which is an effective way to understand the needs of your users while prioritizing the features and functionality of your personalized strategy for success. Some of the useful features within our analytics program include: custom filters, automated tasks, event tracking, funnel visualization, assisted conversions, visitor flow, reverse goal paths, plus many more services dependent on what your company requires.
“As a relatively small business we simply don’t have the time or expertise needed to get the most out of social media, but since Social Media Clinic has been looking after our social media accounts we’ve seen a marked increase in buzz around our core product, the UK Stationery Show. It’s now an integral part of our marketing strategy which we couldn’t do without.”
Managing Director, London Stationery Show
“Nice features of the show that stood out for us was the central ‘Hub’, offering… two large flat screens which had the ‘Tweetboard’ of the London Stationery show, and its hashtag #LSS15- a brilliant idea which encouraged everyone to engage with each other online and offline during the show. Social Media is a vastly underrated tool in this industry, with only a number of organisations taking advantage of its full potential, the Stationery Show is by far the best we’ve seen…”
Quote from The Art File
Exhibitors at London Stationery Show 2015
Julia came to Lewis & Wood with a brief to implement a Social Media strategy for the company. She expertly advised us on the platforms that we needed to be active on, and set up the accounts and created relevant content for each one in a highly targeted and effective way. Julia is meticulous about giving feedback and provides very useful and interesting monthly reports on activity, as well as offering guidance on how we can increase the number of relevant followers in the highly visual world of interiors. A competent, reliable, friendly and highly organised individual, Julia is a pleasure to work with, and I have been impressed with her quick response rate with any queries and her overall ability to understand exactly what we wanted to achieve through Social Media as a company.