Measuring Success and ROI

What will my ROI be?

All companies want to know what their ROI is likely to be from a social media marketing campaign. As all switched-on marketing people know, marketing campaigns don’t produce results overnight; the average lead-generation time is generally around six months. This is true for SEO and for social media marketing. As in life, we don’t simply make a hundred good friends from attending one party. Relationships take time to develop, we have to make an effort and treat people with respect if they are to return our friendship. What you put in, you can expect to get out.

Social Media versus traditional advertising

To put social media ROI into perspective, only 18% of traditional TV advertising campaigns result in positive ROI. Interestingly for social media, recent research shows that 78% of consumers trust recommendations from their online peers, but only 14% trust adverts. Social media is the most powerful tool available for sharing opinions and recommendations. It’s hard to put a price on this.

Increasing revenue

A whitepaper in the US recently reported that brands who were very active across many social channels saw an 18% increase in revenue, while those who weren’t engaged at all saw a 6% decrease in revenue. While percentages may rise and fall, this gives a clear message that businesses simply can’t afford not to participate in social media.

Measuring ROI using analytics

Although social media marketing is still in its early days, business analysts have developed some clever tools for measuring social media ROI. Social Media Clinic uses the very latest analytics and metrics to show you how your social media campaign is developing and gives you up-to-date information on ROI.