Facebook for Business

The number of global Facebook users passed the 500 million mark in July 2010 and half of these users return daily to the site. Not all of these users are teenagers. Businesses are increasingly turning to Facebook pages to create a friendly, open forum for their customers. Their Facebook ’wall‘ is the ideal place to advertise new products and offer new deals to their customers. Think of it as an interactive, real-time web homepage.

Facebook pages are ’liked‘ by people who think highly of your company or brand. The more people who ’like‘ you, the more buzz there is around your brand. And when people start discussing on your Facebook page how much they like your company, you’ve hit the social media jackpot, where your customers are doing your marketing for you. For free.

It’s for this reason that you need to reward your Facebook fans and show your appreciation of their brand loyalty. Put special offers and competitions on your page that aren’t available anywhere else.

Facebook is an invaluable platform for B2C companies in particular, as it breaks down the traditional boundaries that exist between a company and its customers.